EU-China summit: an opportunity to denounce spread of propaganda?

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Ahead of the 25th EUChina Summit on 24 July in Beijing, an international media watchdog Reporters Without Borders (RSF) has urged European Union (EU) leaders to push back against China’s growing efforts to spread propaganda within Europe, and to press for the immediate release of Swedish publisher Gui Minhai, who was abducted by Chinese authorities 10 years ago.

In preparation for the 25th EUChina Summit, RSF has sent a letter to European Council President Antonio Costa and European Commission President Ursula von der Leyen calling for press freedom and the right to reliable information to be made key issues in bilateral negotiations with China. EU leaders must demand the release of Gui Minhai, a Swedish publisher and the only EU national among the 123 journalists and press freedom defenders currently detained by Beijing. These journalists are often held in appalling conditions that pose a direct threat to their lives.

In a press statement, the RSF Director for Advocacy & Assistance, Antoine Bernard, says as China continues to heavily invest in expanding its media footprint abroad seeking to reshape China-related narratives and export their authoritarian model into European democracies they also urge the EU to strengthen protections for the right to reliable information. 

'This should be done through the forthcoming European Democracy Shield and the revision of the Audiovisual Media Services Directive, to better regulate the activities of foreign propaganda outlets, particularly Chinese state-controlled media within the EU, such as broadcaster China Global Television Network (CGTN).

'The European Union cannot turn a blind eye to the arbitrary detention of one of its own citizens. As EU leaders prepare to visit China, they must make the conclusion of any agreement contingent on the release of Gui Minhai, who will soon mark ten years since his abduction. The EU must also take decisive action to counter Beijing’s disinformation and influence operations, which threaten the integrity of information and, by extension, the safety of Europe.'

Gui Minhai, the founder of a publishing house known for its investigative books on Chinese politics, was abducted in Thailand while on holiday in 2015, only to reappear a year later in a televised forced confession in China. In February 2020, he was sentenced to 10 years in prison on bogus espionage charges. His only daughter, Angela Gui, has not received any  news about him since and is unaware of his whereabouts, as Chinese authorities continue to withhold all information.

Since Xi Jinping came to power in 2012, China has reinstated a media culture reminiscent of the Mao era, in which independent reporting is criminalised and severely punished.

The EU-China summit does present a strategic opportunity for the European Union to address concerns over propaganda and disinformation, but whether it should be used primarily to denounce China’s global influence campaigns depends on broader diplomatic goals.

Because of its expanding global narrative from the Belt and Road Initiative to pandemic narratives and Taiwan, China has sought to promote a version of global events that often conflicts with Western democratic values and factual accuracy. The West is not happy with it and hence raising the issue publicly sends a signal not just to China but to audiences in Africa, Asia, and Latin America, where both sides compete for influence.

But the West also knows that China remains its major trading partner. Harsh public criticism might backfire economically, especially for countries like Germany, France, and Italy with significant exports to China.

Experts suggest that iInstead of making denunciation the summit's central theme, the EU could:

  • Include disinformation and information security on the agenda.
  • Push for transparency commitments from Chinese media outlets operating in Europe.
  • Coordinate digital literacy and media resilience programs within the EU and with global partners.
  • Strengthen the EU's own global narrative capability rather than just reacting to China's.

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